Why Do We Do the Things we do?
Behavioral Finance is a subject that seems to be, in my experience, overlooked by the vast majority of individual investors. Investors seem to be so busy looking for that optimal combination of investment products, they fail to stop and examine their emotions, tendencies, and biases, and how these play a huge role in their investment decisions. Today’s article will provide a brief overview of behavioral finance, describe its importance, and provide examples the reader can identify with. [Read more…]